TESA Conference in Capetown

Senior Lecturers Aila Ahonen and Risto Rasku attended the 1st TESA Conference (www.tesaconference.co.za) in Capetown, South Africa. The theme of the conference is “Futures in Tourism – a platform to discuss, contest and debate contemporary issues and challenges within the tourism, hospitality and event industry globally”. The speakers in the conference come from more than 10 countries around the world.


Aila Ahonen presented the preliminary findings of the Sport City Brand of the city of Jyväskylä study. Risto Rasku presented findings from two studies; Sponsor satisfaction in WRC Neste Rally Finland event and Sport Business Intelligence in the context of Legacy Planning. Both lecturers also participate the TESA Student conference evaluating the presentations and abstracts of both master and Phd Students.

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