Future of Sport Marketing is a two day seminar targeted for sport business and management professionals and students. The event takes place in Haaga-Helia main campus in Pasila, Helsinki, on 9-10 November 2017. Address of the seminar venue is Ratapihantie 13.

The event offers interesting presentations from nationally and internationally recognized academics and professionals from the field of sport and event management. Seminar presentations discuss especially about the current topics within sport marketing providing a platform for participants to generate and share new ideas in development of marketing in and through sport organizations and events.


The seminar programme follows the outline below. Sport Business School holds the rights to make changes for the seminar schedule if necessary. All keynote presentations are presented at the main auditorium and delivered in English.


11.00-11.45 Seminar registration
11.45-12.00 Welcome and Opening
12.00-13.45 Keynotes
13.45-14.30 Break
14.30-15.45 Keynotes
15.45-16.00 Break
16.00-17.15 Keynotes
17.00 - Closing Day 1

18.00- Social evening


8.00-8.30 Registration (for day 2 participants)
8.30-10.45 Keynotes
10.45-11.30 Break
11.30-13.15 Keynotes
13.15- Closing of the seminar, and the graduation ceremony of the sport marketing students.